Butter Rum Pie

  • Role Concept / Copywriting / Art Direction
  • For Fight Cancer
  • Awards Creative Press Challenge – Winner

The winning ad for the Volkskrant Creative Press Challenge.

Fight Cancer is a charity that empowers people to raise funds for cancer research and help turn it into a non-life-threatening disease. This print ad shows the target audience how easy it is to organise a fundraiser, instead of just passively making a donation.